![Promotional image for Tag Heuer content on NYT VR](https://cache.luxurydaily.com/wp-content/uploads/2016/03/tag-heuer.nyt-vr-promo-185.jpg)
A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.