Are mobile social ads overhyped?
Posted By Chantal Tode On In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"18c5f5d3cfadaf52058ff22c3d20bcc3","s":"f6e87a04decf31f4"}