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Are KOL collaborations still important for luxury brands in China?

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary Chinese brands such as Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Image credit: Perfect Diary

 

By Jing Daily