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Are hard luxury brands doing enough to engage China’s Gen Z?
Posted By
a Luxury Daily columnist
On
November 11, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Jing Daily
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","iv":"0acd4afa41facac5789c3d696b3d0a5d","s":"f489a49cdfe5f718"}