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Are hard luxury brands doing enough to engage China’s Gen Z?
Posted By
a Luxury Daily columnist
On
November 11, 2022 @ 2:00 am
In Featured,Industry sectors,Marketing |
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Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By
a Luxury Daily columnist
By
Jing Daily
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","iv":"7e0ac00a0ca083f6ca614b83b827b249","s":"e52ccd80c33725cc"}