Are fashion designers the new branding tool?
Posted ByErin SheaOn In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"abb965c7b4207fe7927d790acad9db5c","s":"909b8bdb24864dba"}