Are fashion designers the new branding tool?
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"5b59fd896048bdb7d63623e77f105bf6","s":"a2bc6c2f1e07737c"}