Are fashion designers the new branding tool?
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"9b7cd59736d2d3fbf3e15baddb41ee36","s":"63e95da99da99810"}