Are fashion designers the new branding tool?
Posted By Erin Shea On In Apparel and accessories,Featured,Industry sectors,Multichannel,News | No Comments{"ct":"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","iv":"66163e97495b42dd8c2b4961fe6dc1a3","s":"77576e6f42542dc3"}