App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"dab908ac9be3bc951bc93c50d2a57f1e","s":"13c353370831c66e"}