App marketers need to rethink their mobile ad strategy
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"310819a6b9e2a1df5980178cd2913027","s":"4d7af13af0446374"}