App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"989a47ec0ea80ae30d1f3b6077f7bd15","s":"9377246c477ebbef"}