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App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"74cab6fda52ad46c2dacf6ffdaf2250a","s":"9c11df647568e7fa"}