App marketers need to rethink their mobile ad strategy
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"57e50c86eceea38a5c5d92af5e568605","s":"0a9e85922612b346"}