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ANA, in-store concerns, Mytheresa, Leonard A. Lauder and May 13 China webinar

Leonard A. Lauder is chairman emeritus and former CEO of the Estée Lauder Companies Leonard A. Lauder is chairman emeritus and former CEO of the Estée Lauder Companies

 

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US advertiser lobby ANA drafts new media buyer’s guide for picking data providers
Media buyers should follow five key criteria when venturing into the complex and opaque ecosystem of third-party data that is designed to help them target their programmatic digital media buys.