AT&T's first banner ad on Hotwired
An ode to the display banner ad more than 25 years later
Posted By a Luxury Daily columnist On In Advertising,Columns,Featured,Industry sectors,Internet,Marketing,Mobile,News,Opinion | No 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","iv":"37c37e4be11208611b9688d6d33ea760","s":"720eb6f9bb5c43ba"}