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Amid a sea of new competitors, how is Alibaba preparing for 2023 and beyond?

Alibaba’s Taobao and Tmall account for 53 percent of the ecommerce market, but fierce domestic and international competitors are gaining ground. Image credit: Alibaba Group Alibaba’s Taobao and Tmall account for 53 percent of the ecommerce market, but fierce domestic and international competitors are gaining ground. Image credit: Alibaba Group

 

By Tanya Van Gastel