![Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon](https://cache.luxurydaily.com/wp-content/uploads/2019/10/Amazon-Prime-Day-2019.png)
Amazon Prime Day: Friend or foe of Amazon’s biggest competitors?
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Industry sectors,Opinion,Retail | No Comments![Shoppers spent $4.2 billion on Amazon's 2019 Prime Day event July 15-16, making it one of the leading retail events in the calendar. Image credit: Amazon](https://cache.luxurydaily.com/wp-content/uploads/2019/10/Amazon-Prime-Day-2019.png)
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","iv":"10280f80a15c6b28ed39e4fa4345be34","s":"57ae6c75793a22bb"}