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Alrosa, No. 1 producer of rough diamonds, offers blockchain transparency for Chinese consumers via WeChat

The Alrosa deal with Everledger, through blockchain-enabled WeChat Mini Program, will bring transparency to the diamond retailing business in China. Image credit: Everledger The Alrosa deal with Everledger, through blockchain-enabled WeChat Mini Program, will bring transparency to the diamond retailing business in China. Image credit: Everledger

 

Alrosa, the world’s leading producer of rough diamonds by carats, has partnered with Everledger on a pilot to introduce blockchain technology in the China market.