![This year marks the turning point as Alphabet and Google cross TV in advertiser spending budgets worldwide. Image credit: WARC](https://cache.luxurydaily.com/wp-content/uploads/2020/03/WARC-State-of-the-Industry-2020.png)
Luxury Daily's live news:
Google parent Alphabet, Facebook duopoly to overtake TV spend for first time
Online advertising will account for more than half of a projected $660 billion in global ad spend for 2020, with Google parent Alphabet and Facebook combined taking 35 cents on the dollar.