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Alibaba, looking to introduce US fashion brands to China, will stream New York Fashion Week

Alibaba will stream this week's New York Fashion Week to audiences in China, introducing U.S. brands to that market. Image credit: Alibaba, IMG Alibaba will stream this week's New York Fashion Week to audiences in China, introducing U.S. brands to that market. Image credit: Alibaba, IMG

 

Alibaba Group, one of the largest ecommerce platforms worldwide, will broadcast all events from this week’s New York Fashion Week to its Chinese audience of almost 900 million consumers.