Laura Borgstede is CEO of Calysto Communications
AI: Standing out in a sea of buzzwords
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion,Software and technology | No Comments{"ct":"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","iv":"43257b49b26b3c609ece370902ef82af","s":"3caf26287b0ca8e8"}