- Luxury Daily - https://www.luxurydaily.com -

Gen Z, lower-tier cities driving luxury growth in China

Liu Yifei stars in Louis Vuitton Capucines spring 2021 campaign. Image credit: Louis Vuitton

 

As China becomes the most critical market for the luxury industry, its affluent and high-net-worth consumers remain optimistic and continue to increase spending on high-end goods.