- Luxury Daily - https://www.luxurydaily.com -

Affluent consumers have 61pc digital ad engagement: study

Gucci's banner ad for its click-to-buy video on NYTimes.com

 

Affluent consumers are much more likely to respond to banner, Web, video, smartphone and social media ads than less-affluent consumers, according to study findings from Interactive Advertising Bureau and Ipsos Mendelsohn.