- Luxury Daily - https://www.luxurydaily.com -

“A small, concrete happiness”: Why luxury brands in China love cafés

Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas. Images credit: Maison Margiela

 

By Jiaqi Luo