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A playbook for China’s $10B men’s beauty market
Posted By
a Luxury Daily columnist
On
August 30, 2022 @ 2:00 am
In Featured,Fragrance and personal care,Industry sectors |
No Comments
Men’s beauty consumers are disproportionately younger than their counterparts among women. Image credit: Make Essense
By
Lisa Nan
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","iv":"f32090b33c1fd76dd54db21777050583","s":"18ce81601c1487f5"}