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Nov. 23, 2024
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Automotive

Land Rover produces milestone celebration, leveraging digital as a content tool

May 2, 2018

World Land Rover Day looks at its historic past. Image credit: Land Rover.

 

By Brielle Jaekel

British automaker Land Rover is gathering its fans around screens in a special effort that follows the evolution of not only its brand but also the content shift from television to the Internet.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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