Despite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales transactions still occur in-store, according to a new report by Boston Retail Partners.
Traditional in-person experiences are still essential for reaching the wealthy baby boomer market, according to a new report by WealthEngine and Forbes Insights.
Four Seasons Hotel The Westcliff Johannesburg is enticing consumers with an interactive map and city guide meant to highlight the property's convenient location for sightseeing.
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
Luxury Daily's live news updates from Nov. 17 - Bergdorf Goodman brings sparkle to the holidays with help from Swarovski; Boodles initiates “festive affection” at The Savoy; Saks continues New York expansion with planned outlet opening; Gucci builds holiday anticipation in gifting campaign.
Today in luxury marketing - The race to control the luxury leather business; Shanghai shoppers: More cracks in the recovery; Tesla in talks with Germany over possible battery factory; Rothschilds tap Chinese thirst with first vintage Champagne.
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.
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