8 terms that luxury brands must know to revolutionize their customer approach
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"e30c7ea432a2565525b05824756379d6","s":"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