Camilla Carboni
7 fundamentals of effective luxury brand communication
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"624f4a5acbe568dcb1cf5e09232141d6","s":"fb8bd31401763cef"}