7 fundamentals of effective luxury brand communication
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"8328e46ab80d6dbaeffe57f1bd8e2c61","s":"554dad5d5282203b"}