Approximately 67 percent of Twitter users click through a Tweet that leads to a branded Web site, while 56 percent of Facebook users go on to a branded Web site because of a Facebook post, according to a study from comScore, Shop.org and Social Shopping Labs that measured shopping habits influenced by social media.
Shop.org, a division of the National Retail Federation, polled approximately 1,787 adult online shoppers in April 2011 on shopping directly influenced by social media. The research showed that shoppers are willing to interact with retailers through a myriad of social networks, leaving it up to retailers to use this to their advantage.