JD Luxury benefited from pent-up, post-COVID-19 demand, and it saw Single’s Day sales jump by 138 percent, year-on-year, but how did they do it? Image credit: Haitong Zheng
6 ways JD Luxury attracted record sales during Singles’ Day
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"aea6acda909a218ab6c11c99bccf4c48","s":"4ff3227622378241"}