Chris Loretto is executive vice president of Digital First Media and Adtaxi
6 developments set to transform digital advertising
Posted By a Luxury Daily columnist On In Advertising,Columns,Editor's Choice,Featured,Industry sectors,Marketing,News,Opinion | No Comments{"ct":"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","iv":"b0e7a2525214ab6c682abc31050ce096","s":"f86ddd83fd1dac25"}