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6 actionable content strategy ideas during challenging times
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a Luxury Daily columnist
On
April 27, 2020 @ 2:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Rohit Arora is business director and head of content strategy at Liwa Content Driven
By
Rohit Arora
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","iv":"fef001c7f54c9f274644d19cd06a4213","s":"0dc23480bea48f18"}