Cynthia Price is vice president of marketing at Emma
5 ways luxury brands can get email marketing right
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"be77bf1453690c91aa6ba05504e89457","s":"b0a1a181a88d0f2c"}