![McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Image credit: Louis Vuitton, Haitong Zheng](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-111820.jpg)
5 trends from McKinsey & Co.’s 2021 China consumer report
Posted By a Luxury Daily columnist On In Featured,Industry sectors,News,Research,Retail | No Comments![McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Image credit: Louis Vuitton, Haitong Zheng](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-111820.jpg)
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","iv":"45e03f16588ceb18c60b725047897994","s":"da9a307152f55200"}