Social@Ogilvy exec claims disconnect between research and marketing teams
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"14461ca38afc81dbd0358aea59084125","s":"ce3d4082b129aa42"}