Social@Ogilvy exec claims disconnect between research and marketing teams
Posted By Jen King On In Featured,Industry sectors,Marketing,News,Research,Retail | No Comments{"ct":"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","iv":"1ee61f2b717814f3d19661cc86b6c51b","s":"a33962a0257aa7f1"}