Chinese celebrities, entrepreneurs, and even famous government officials have joined the e-commerce livestreaming party. Image credit: sohu.com
5 tips for choosing the best KOL livestreamer
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing,Retail | No 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","iv":"1f374cde32318b96a93edabfc126f4a1","s":"0fe15bfd473e0fce"}