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5 steps to monetize a luxury brand’s data
Posted By
a Luxury Daily columnist
On
April 17, 2017 @ 2:00 am
In Columns,Editor's Choice,Featured,Opinion |
No Comments
Data is the new coin of the realm
By
Andrew Wells
and Kathy Chiang
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","iv":"3ddef5650fa1aafc66fb38a9afcdd08d","s":"d859e8e176517399"}