5 steps to monetize a luxury brand’s data
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Featured,Opinion | No Comments{"ct":"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","iv":"8bd12a1165ff36c7c10fd617cd43522d","s":"5c4a6f1eae6e5d0e"}