5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"6ae994d32e4ee70388974efd610b9431","s":"db453b8a59ef788c"}