Sabrina Ferraioli is cofounder and vice president of global sales for 3D2B
5 steps to designing and implementing a client win-back program
Posted By a Luxury Daily columnist On In Columns,Featured,Industry sectors,Marketing,Opinion | No Comments{"ct":"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","iv":"e79ba23d05fb684c5161ad60005a99b0","s":"3a409a4ee7e4491a"}