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5 steps to compelling digital brand stories
Posted By
a Luxury Daily columnist
On
May 7, 2020 @ 3:00 am
In Columns,Featured,Industry sectors,Marketing,Opinion |
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Spending priorities across digital marketing channels. Source: Chief Outsiders
By
Sandy Barger
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88dwUa28HyoWtqMh0z1xdt4N8DnzuKO\/T0D20N9MwyIjlQA5iJvoxEBDrK5IqE8bg67X1X58oO\/6yClT7RfUGqtjbjV9w9hfK0Ir2+spt+nZWNDBBghd6ZcRItmI+U\/7OU88td96ne+2PSFkDsqRDGgHLX+Zsyyooxu5\/a82jTKMy+bHEgj45sT1JC0uDUT350mIRNbzA8TexjCLlDONQ96MDBmCAy7fAkQ6ZybWlN32ByywCRsbVNXB0EGQ3OEOrEjg41g0RjkHDYIZeYgDJNkFe5RIbGTvgp4OQtZBqTqBoJC7NS0gTpDsJW3IDiVLawwccaPHlUvf8Ii\/6ERk6SQTkYp1yFBZPbZ7PsqLtYTnu+TvvcSLMFI4GZem0rYHf35RWjCGD0cAbJZAzn4nPhEBuuzrgeO5Mltp2dLcESb67jRg0FPQLG9azftViBJPRdHfX1BUllio6lWm\/wG06L7i8u4t0BJgxRtO\/o8ohwVwhKqtc6aZANQMOfxVUxmw5aLqb7m\/490ZEc0QV4QNwyDiBmlRVEH3Vx9aHug5NwVTOYW7QXrCv3hIqv0hydfty4oqxd9CrjsVhjF0xNDmdyMulb6xRkm8AD1lGRmFBAMr5RQbtlFxQuKZVPfdE4kpdWyahwQLs\/Le2aL6opyYjM3UyRRo8eGF7xW3owNi4vWuxBO8zwEcwNfFBi\/C4yehLOdV0ThmL+5pE9k9OfZ7IZseUtSGEX0wpLNsumZn5cxK4OqnhtjHXxCHTpUyWwIi5HRcM08iTpvu3omGSV8ny4BTxj1bT8vptm91WZNdH9iReoeLkUzX5e6laQXLCkmJVigQuIctwIIx9qTtbkcTSyWEMn5zLblGaQyq+JRjmfgbSqHSzg+3ljblXNBmGeQCc6hJd7wPNdxFK3+8sCibfQZjmHowxo5KnggG2TGqYyWlWcT1\/0M\/Tcf1vhzN5OmFY0+JxBSZzrRMIKUHt0hc+PkktPL\/3mDCpTbimW0V9GTTywRTNjcDLxNCKGab6E5qbO+8S05vU2+uKWqO0hL1Q6JbVxrpKOYIZ4tSEFVKa7o7ycBULVcjWJirAQYn43ki5q56NO7j1aN\/R58efWIdiXC0RIvH6Zb1IyMcC2s3DA2VvHhxQoSm4o788lnOKBvDZHRGLxtn551jeLhqNhT8xp\/rO4IwOid+uqId5pUJ50Se8spSMlS2lsla9bxRP\/KZktFv2HZkVtVbrpykTgdohRZe1uuTLLyn87NrPJ\/+OG4kl88X\/i9VW90TtpcDSzH4dor0XK8V0JjFQeVfbrfICAs02okZsaGIa2iBmcGVx7TJE7xCMohmIdPkPzwii4u54iTlW\/H6au\/1TazIyNIRDB5jJi5n1xOW1kQ6vbr19jBa760hHttG5vdL+m8tP03PlVIi7ehnsM21Lb5Rx6u5u8HRE5nbEi4DO0lO91\/CVIKWOv15ng9Ydj04UiPGD4VGjaq0jDrFlcrUdPMN2Kt7sXDjdByCzK+liHGRTc+tqS+b6GotFhoqVqhYFfPN4hAaDiDhMmUghuCLek3VSfb\/XfE7JwPjpABlBS0z+teSKzGHkA0Ej8ywCHZyq49vIK+\/SMJsD5ARa6xiRh2AM2xEDEDoDTU4N\/EhX+u+hXWCiBANsFwKNm5latW56q7YedeLd\/ohCoQpXKZV9a6tTBbCyU2A8JavsCeWeORA9wN1SO+hm\/3vAcJtBIbWMHGb93nGvTjx9cN\/y9KhIaSr4DTziMKjyPrkw2b6zzN++2JRdrid0Prpp220RehBERIeila6mPe1M1KbroD5kli7z+QbbOY\/47hy1wqTFtRYmn5JCeAbsyTom4+OQpXRmCGujLu42YpwG2bIHLqERiia66bIuXP5lQvG5OfIEfGwfOov7Oi27zEBztsfgLlfLiarBuyHWQMSDd7pHlpiyRPg1Czp4RTtPT2AmIVm4jAqbgnpxy\/tZAXDIH0h5fDSuP3VBeC5V5awxwaghIRFZwwRbewCsknvuwdYDQffqDqd7gM0dxj0an3qwQ5LXTPqqTRmSpihEkDHcbgPfSilFIfzN8tE+VaIY+12F8AVxdtAyZJ6ymRmlXwP4p1S\/mYyj9NElEsdpE\/eQ5BcpF3+kL8FEDu5s+6Vrjm3W90wADGX0dCgNsXm2ibnWW3kdt27WUu+EN6hjwcgbdEZGV80V9HAINuhiFMP5a+Qr6ktViD2C8N5Kv0cq4E1QvhhKkV2Buizua\/n+KesIQBgby1kKJVdnnCAX7DiHDkvqLJ3pCxQ7lzMS1IPGADGs8CZwlRHeU5OWyHCjjuFBoRSFH4Hx7UgmmuNotitIVUDU09KjDxnr+sIJ2pZm2tLo5dk4HQ6ilxbsKral9cV4dZeRPs2lsf8gojJmLyq9CXAZTr2eGsrTghl5gZbY2l1aQa5jkgFFi11m7DC7Int\/K+Eiihsm7OmqmlwQ0mQzafL4i5bGunpvW\/yvCDwDPkKr2RJHf25JETKHVJpIECI1tRPcJD8AVq0Ser8G57\/KRMtBqsraQFfIohR\/9UY21Z\/0yMmsulMdDK\/BYOhZ7eTW0+O\/h\/yxpItdEtleg4IPi5kIPvpeQTYwZhmX7pUwVqjRQOYsggCzGtZcNq9GrazcG1dpsPDsz04WF\/fgYUtxyZlofcO18Y8DFPrQKTQHOj+C6h5kk1i7IhvIovxuNUBnpEimhlz8Zo4szP8\/p8vdNH3p9ABsgFJ7cwmmr3MNlRWRZV4Ssq0kdnSAQu5ZqCoWetUk9W\/3YoXWzrVOoRclIEV30SfNbBOMR18i9Z5AHnqeOAwk8JjOJUJqigQ9CdA\/PdONIpUktjFU3xt3yBmBDX+GxklbOI58yM4pr7zXx5vSArxvGENxXGLcTyP1FFfQ9ouPZqRbi\/zLwFNWHaX1aVo3Z9SvqotDVkQkqLvc03v\/77AyE1YQwPjS49hkd8nJTin4Rjt6zrQu8rbnDBZDgzPneUy\/uxpX3UWpDY9ta3fVGwrcHL3S\/4eQuK5mFpHe93s4NYrNj9woZvrDdVzUzTbHB+W0uWTeMZVuLs+kU264CNTZHSgQ4oazGruKAgyb64YbEuYd+WTQ9300fDzQpx2zkqAI2jzVQPXyn3N6CwtYBcVD+9hvxT4isjClsfB6+X9QuZF4xPVt7Rpac7leQyLE50MYSsAJFFZMm105lBjdMWKYk\/Bx4aID3DCl9liGPcwk\/iDvVJIB95MVA68Cf+d3uEpt9hfuJT9OQ95N3NLhKbzrtj+moVxsQCsta0+3y7x180E\/PMnlzPKQvdzf+oDHvHJwsoqpNp3k6+i0LZJDcIWIixUjfLSomyXwQpzQEDuyOcaDq9TGnvOlZUOJp+285rDBCw1GGqvsxb70ZglEOt87EOMuuiACZPZ2+w0v\/XDjWIyW1Ea4gmZAQqNm2MgkUGUN6H7+G2cVgjiI6XuWek7q+PL9fxzLWaQPYeeARZ9iYS\/pixFnjMQGcf\/aoyAvDMkIHmHszr8O4zngioLoHFxRTe3IJEy07BEw\/1YqRnFMxznOX4ePdc2ZFG0wtpZjtBT\/lgis5EoY\/z07H+RfaJBDfR84Ja2YpFt74LGvlO2vkLFU0SwWem3A9UECmqNXtSARwxyrO3vHvyWpa0JoHQxkQ4iFOPLOmLicZvd5VTeGwPd0lhxhXX\/wKjzRhDEKQQl3mfwZuoJo5mFpVIHv5AsWRO9fMvOLjmxkqxaKcGCwpfiVUBgQbi713O26Ilv2bw\/cWsQXasXb8nHIk6625w9N0KAaVZmgRQH1mzmTJU+Y7SU2qQDryHgBSFxj5caQgUkCl25mrhyokUQcGvCQLoahJYapBcPf8pgZvlC6wMdC0U6y5PXnngGhUGWoyD4b2BjZToqvudIz78F5FIygWviLeF7t5b5AIApg2PEH4\/OTyN7c5NOaQGd\/M\/NpzV31QkDuoURTemXElu7RIPSLhHaELWUXlpM6Bl0tI4D\/ifawTfG+nP7q4pcUCTO6AjSKK9LqXFhGkhk8F1Rn3HfLcZPG7D\/SsPZDXf61vZu9BDYL9996ZGIwHgI2vULGFaRPTK64SNXaZe426LiZwvCkZ22u0kzfyiAaUYwwCdF\/\/iUb\/E9KgyiVlg45l0\/pOp5Op5cNk9+TgZjRxnLCjy1aG7JBJaoHxow7Y66l3ZoU8Efu4r+lCOlxhisjDkzMBjAjh0AVt2HucX\/MjR3Hh\/+lzS+Nm+xCZaCg5wmAhJ5gI+ncqiovJujF08vlXbp0gpT4\/QFnrLdnL3Ok91Vv1dK+OsE7Pq0ymIB6T8qE57DeY2ZLgflDjSDkaERqGkxFZWKQvqpgm1+wnubtEla\/tpqo4C9p0WoPEJNdRnxU9yFs23r\/LzN6Zf5QrBm5IoJWfM5GzeZwVUt156lNzgiSz6Tvag3QvGhsm6AMnHgyDOktaEQwyJhG\/m4g0A2n8Oneakf4DuPPdfXdBrrf0WchWLoDqO\/gEHKeyt81C4M\/GyTyfp2VJ1+ZqvPJ9VUPx5eXwGyy9jdAP2MUnfodWQs2e9WUhacnlU58BTb5Q6M0KaMK+K45EEKsWCDemnBUbDl5Vbq+X4CxkufQmMf88aLBnX\/cNcDeP9nD0+fkRJMhaYt6ClD1YLss8SDtIkImKUdMXGMP3hQ6HrKyGqMnYndOtWWcB1r4t1b9e66mvvOFk1RietfQ8QsJCnVa6l4fw65TUSD655UwCJNf6b6jOeWS2PjD19j5lAnz0T5aQ0s4JHH3ZRKnJ4NEB+fa4sXq4qa3QUZJG03ha19XzjWZWepwRDEvXfP8gLmIFRJ5NJOryyRyd+gekLIFSPW88UqxoJuQ8mBvVxmWiTtVnHtlLC4e9qRtRq06OmTyuvjJZkRe+vmelHAnt4RqOci+4LoaBunlUGon9s32ICYkZW6+SIq5hdILnt56twRJ0vJagfZvcXAuowl0HpY4wwlADUlzx6zxJZZqsBSiivYbEET8EKzwM8tFjp43K+Yf7xS7Cd37p\/DgV\/wP5eSYkFJKJlzBh+k8RENGeeIqTav9BEickW90PiDtN+ruAAqEqinUXSsVxTLrpFQPbfBVDv6oLc6\/ezPhpjF0sYcl3vPa7jMRFe3X8KVcxcVynxd4fKajPNjOz1J7wK3dO3TyfvJfCJ9Ar5VMZ3faunqc44EVa4ivY4p6gMy7GeZze8pAH7SJ6x\/czmI5vXWDqm1PEhPPAnayX7t1swSeNB8FmmGn4SugkiaT+xmVKD84ltSOcQzZc2NuNmtkG\/Cb2Clm1+irj9wZu+tpdsYqia2lI\/a7zffr6M6QlVVpmYLYVRv8CosOhOsiCWeSXdHJBVB4gCx1jQKDLRJF+2cex9NGI1RQOZsxIYMov+PwnlXQr6cFUnK+yNLpb3C7kPgtoF1dSGw2IyJ8SOKHHw+q5qC\/P8ptPbyxqHTBqGJnzHu9MYViIVCSAW+cY0Up8Q3blq69gug8cGoJyH+RjtPU2xJslJmJSOsh85+arwDZUV\/RrWA2rBHYOC3Lsh5KepWBKIzwMOKzIzSnVEfKksvC4adK4g89fbEziT3iG3TTD7ow9YZxJ6ndC+Oe8l+9TIK3adnA50x+v4C6TvrObaLagHBDhvOeDz+gHIrfhGbl\/HRPGuD+8EJsF7iu+sidkB\/uPSj0ke5qx7n1mySBbMNiXMaqzGKzUKLBolmkb0GmlXTQMbgR7Su1KYD3\/rHZA2rIOp+\/8iF3bRUHtAex7UW66GtzgGa+ljvD4ZIQ8Y6C2kPzPN4x+m8tflz8hJZJH1jXfb7dXJedZejjbTzj4l\/NFMLRQBvSrgjAPfJJCvPdPUavseVwGS8Prwp+NHZXFlzsr3yr7lWO6\/RQ+i0ylju1l7YRUkNdPFqaRGMJKc0nE71rhAlbDYIXaZmklDDbzU8BKLfgv0uRw5wHetyEHtRtQW+EFO\/TTHCKTwfqoqdRmfEEHPAbwmgcBQRdvojr72MhkmWjfSKyy57rffBdv9e9YmLHF2\/eFfiC8dags3Krs1bWBdIUwEg2vuoXfIHTfFa45bdSDLre9jmYRXtMMSuUyBNanVw5qBvSfBzTmww2iyYJmn\/A1tcGl\/lTOrUfZz3acqbY0f\/4FLssc2AchizLqMR\/nQroPG8LYBXMsv5kWDHeY2M9UwydQEhQ2+ObyRvKOFgQGGHtFtnT8mRloMaZsl6Y0OR2Yu+DcG0Fg37de7Lsiu63Wxuiswt9hh\/aIDsaAXkoH25zyBDBj8SUh2xETU9AgQlHOzci5nMQN\/ggCq9KjJ6\/A12AmnG5LikzKP\/B0yrvThbaiq0YHKE1yLd4ZrFZnM8dE5KvfS2y+ECX6S09lJKZ8\/AcGbE\/gu35qzcGgBn2FV1Xa2KPBom\/aIUMCppTIZGKJk8D0Ps\/ozLdM+Y5fM\/ez2ZVcPil8bCGC7LyEy\/nKb2RYZkIRam3hg0qILsS3lzoSr4eLKWirsfQpnaoC2WtBcoN+\/QrwNI\/jpVUP4sND8bvSu6Z9X2jSbYPVV1svQ0hoEAs\/iCGgMERxvEXs\/aPGqHN4MmSwU5hravvxpCM+17VnaAURk2BLcQAlzqnPjmZxNg7T0hESWq44kMj5BNhyWsyDGjE8nxM4zb6veX1OTeykWHD1KT5RS+L3U\/GprdAX6Dy4vSvIaEodR9t45yhpv5jZoevX4prxMgn6cprgQMU6qi1xNwYo1ABwXuTs3c56r5o67yM+Ck2YhjoG2mt+Y7xnz+kgucZ4XsyOHn7lbtOkSqnv+kFyEtNaF60iudWH8gUc0TBlkQC1lCWBAs1D2TM0gt2R+SyGBkLxb5zIwNQCuvOLWc6Veuqg4pUkrzcsxLElUOoBbHtk0VOY5roBXLutqCbzjvxr1mR0DAUDr58SgZrD4zPILKD6ub58o7yvtyc22tJPIAnTbIK0jb8BQS+AEiW6XTBGSy8PUe0Xx5Rl+uw+f7k3UPLkBRkBvSjb7Bi5WWBflUYJLBRwQTgLw0Tq9phmTqyWcUZclWz9\/LWu9q\/ovQqJ8+tVNZDbt0aFtbmzVliFk0o0xSBOG+y3ySmNJhRp0PgYPp\/waeu\/FVtwiZ8aZ7kBCtjxrA4YWMs3rBtggKpc34IuomX94+WTf62xG6EInBAzbvjzqZoVvvLWrpAp32B3uDAZXVIhhU3LsffE9YYUDmGdysp+BbyK4peEgceSXR8YWDEmuVhbwIIObcXDc7oLPzAZ5vjGW7CY3Uldvmu+lFCQ\/4l9IPvzbEIZqtT1co9WEVH\/OFv73DdMIA8Uzzx0Zu4ZYeDdZbgLW+CJt0ecNwm3hIdFSGFOsm0x73x04EDCf1rgLbdwMPLR5US1CzGEIaiiV6xZIJ+DIxj6QFbVtXoqGvDA2wMjthHfBAH8CwQEmo+aFdWTUIcePiYuzBcBOn3IXy\/kctZmzYV0cKQ4cfZTY6fiiHmNsJTn6GPQPss+gg1TziUE1wolRRiwa3HD+DC\/jnplu3LQ65PP5hpXvtrz\/Kcym2UAQaEDw6KT0hI7kJ3q6D8Kx5ha4\/GJ3\/4I1XcAXOocY19lixXOB69wMytuXMaAP3kiCPVHAPI6vK2QcS28D\/uO0IfpMhy\/3ehJyO3Ba\/1G2BU74fxGeEWHTGnS+Rd3zfVtIcxbC5ln0HmJXbxNs9ml58kFcX8DdNp1Cd\/EsnabEd7CHEXvfzqnCMLjEEWlcPZIA626ndADEZYlTiGmAPkjGueJRz0F3j\/a+C1hj6GMBBzMKMKbGi5Sh8mThWRsvxCYViwuOcGBK45CekUNOdlirlsALXigFp0HzJrx+0X3Yk+KIwCB29NqWaxHQjmL13GevueaQhAzRrAoDZTMUtVT70\/Y5QfQqpPrSJ9eiyWRqkNwi2qbm4O28UbzBTZqqa6lk9PdYygVV4WSWH8YnmbUqLSbJQPgioH8ZQIrN3y9rYPpbhcoQgz4xSkKkXUkkUi3UK+BrlS7dapLcS62PSKjZIzRoQXhbAV9syXEIHSMvvkjJKSj5aXCH\/kE\/TBZOESZw+c4QO\/z2NHR7TSFF1EcS+ZsqSL4BZRrcwz29pzLyJ0UmJVrq9xmVvV7N+qxODXzU78qt3SicEMDwJ9jSmQ1hBiHYTSPZUTu0WXrzDa02E+VR1QqA+EGVM4JQwhD1tYyDlP+\/tAbLNx+JsOFbtLfOgFD31lMPH7L8pzUSsWsMwUB3YUPS+SWDzjnJiPoNFqbJ+hs+GvaCqNxDBItw3ew8gTCmSPeVTfvhmy1XnCoaxpAhBDc1UmY4nXm+zbR9nFJx6k1R616I+jwb3ayReZ4RjfcWooe299NqKo1+m5nS6XCBmD8vZT\/AlC1jVw8p8q26mRVhilUJxgN83Ap09KO9VfrtQwGQu6PiMt2ysARlllwZpuwbLe3MUcSXN+isBUoQI5P8K6mzyQHPgXI0CRYFrJbcK\/OI5s\/QeeQWMm2PUV7rI0FKTzAZBhzsr0yvT15XjFdg2dE\/YdlZbziarZU2DrSC\/ea6+CDxyVK8p52vbssjwVLh5tyvUcg1g\/k48ZHDXcEu1OnSMbwAoth1jPRer0zuinjWkBMLQRMhxtWNOin+MwWh3pfK08LlWEXH86GNLed+\/r09VFvintx3UfkU25SOPLM5swGyJjYmFA3lc+k7uZH0PTvPyyZeN\/nwlzLt6lX6SZrL2TCr+\/c\/bR3deHgu0xjE4miI4VYKKQCZY1EOulrL\/ErLZuRWa8UV\/adfy8H\/HCilrXzaLCLDBgK5jlLynFiebK1isBxUSBmxzdN2PJMpzxzgTyDDaqAZ0uJg1OMbm2aQpSugllpjR0Ff8O8C0K0A6vTdLa8484e99c94rod6ycWLwt3D8vUf9MBBgL6HVW94RSkqXU4MZKg\/0CiRvn74bxi1g\/JERtC4p3wz4oDUcRRl9OZhl9aFiQOB3A\/2XQYeW9fd4OfK3mEo0Huv3pwZYhXGpwekbklEdF4\/DnPdlAwYJ1KI\/efJT57CK+5URX4BqZSTJ9zj4aVFJezZHuZ6T949g2Zuq0rvOG9VnJdcuvAWC\/dUXMsch7uGDAecNWJJWC9DWgoZhMpjOg3r5nbzmxhD92ErS\/9ZxWroqBQBDnGivd2IrJwlUhbZDLlZus4HGLh8OHDSXAigvonGiXllsKPyb4R21UWhiPsrnHvZzehnCdpSm\/TcCcrBI29qKKy04BvO5AbX\/fmgI+KoIXBlacNe0bqSDd1ZN2fbDhuBPCNafSAVAokkLZsVvAzgfwt0gH\/IxGd2OXlgdCnEiHcDMIe+kqJr0GsKOsRWMU22N44RvyHZNlrah52vjZEf3t0jGoF8mFMagMjeCWSVZSereSIDLwGdryVZVb3jaqlUA5mK2lAsfsxQTW0NQdxqmxUKccQYXYrkEAWCGjoy7aNr9w1Npve55JH\/fss12xAOoh3Mvz7boVdki8m415DkmDYLhsXEPBGPRyORqG7UaNxySfK8Hgda9YKP17b2pY8RVa1MlBFC0FACBWPMe1K\/mZ6cUbHfwTL8LqykaXMRhF9gnV3Vt6vVSE+sxR4ij+I4mbdx5NnhHlWa+rp1Y52MnNDn2Giat8M6j\/L4VKeuu3Rw1gM1xtac1piaOafNuJcCSkss7z342sFmM4fb2ATtvc2VEUmuy5KMyF\/tDkGXCmdNe3AbpBpFw0kF+ZWGEKh8\/z+qh13s8NSr7Q59Sc2gVFEFXorupOwd3uf5a9lpMTZwRf2ogq6BlF+w9fvsG5zbKcXUCL7Zden8Pac46EXhlIHSH2A58vDvninR35b\/xqiIfoqOifGQkd\/xazqg9R1buFICvYedlnwhuH3CcD\/U2pELPXbbRx1xK\/UNhO0b\/DoN\/9KdPNIFjmvE2uiglqZvFIek3EZWIppDVOHas+i+grMos8AUaRNSbwXyCT78K\/eaFpbQ0sJMsIk9wE\/hYHqFFOBj5DV0IBp7dzXYuuScHnZYngyK4UB5yz\/axCHDnVHLSQZZFtmT93RvEkS+H1b84f3WmYNjNHzHZJ\/kDkgYYsP1OvcA7GcxN9N8l60tKGRaiTkT2TIC7aFUTTH7GfDUXclzhH9wjip6qECbB0z0h9HGNXEsOxs6tBvgb9pFUc+2o3EhgyFRNdq4rn5JLgKSu9Fd\/mTIbD0M0iFeOB9uGc8fkpjG\/tCqkn98Qd0r9JIsquT\/t+LbhblIG2pgIz34u66mGVl28kzBZCMjLthVMPBlFm1XPAUpi8fn2UfL54UX48th2MJbQqDC8PDuO\/1muiqZ44YX1m2Xs76OPs4cTid2NUZjl9hIwZ1l5parYXFDxwFnPRFybXM8A6UYcpfvmpTVeFtDI0Mvh9Dr94Zwzs8QpfHJX7w5z9b31o6PV\/u1VF\/2Jjnn48yKdMkD87oQlrIK7ZZZPxhIWesbN0WEPv1yiZWONri+JwysXIdgo2ktpLvOrPw2w6eOGjy\/TEUHx+jkUr5lVOrm0=","iv":"76f9e78c5b6c4cfc9399a85000cc0ad0","s":"a8a491c737501c2c"}