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5 reasons “New Luxury” is the “New Normal” in China

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks

 

By a Luxury Daily columnist

By Glyn Atwal