5 key elements of an effective luxury brand reboot
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"884ca468939d987421bfce3eb35d1caa","s":"5633695c1af6ff88"}