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5 key China consumption trends for 2023: McKinsey

As China remains challenged, how can brands best prepare for 2023? Image credit: Bosideng x Maserati As China remains challenged, how can brands best prepare for 2023? Image credit: Bosideng x Maserati

 

By Julienna Law

As 2023 fast approaches and businesses continue to grapple with uncertainties in China, how can they best prepare for the year ahead?