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49pc of luxury shoppers believe brands should offer more than purchase opportunities in-store: report

Immersion and value signaling are proving to be the keys to success in the post-pandemic market. Image credit: Miu Miu Immersion and value signaling are proving to be the keys to success in the post-pandemic market. Image credit: Miu Miu

 

A new study reveals that consumers are pushing for heightened immersive offerings on the part of retailers.