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41 pc of iPhone users making purchases via the device: study

Posted ByGiselle TsirulnikOn March 11, 2011 @ 4:15 am In Featured,Marketing,Mobile | No Comments

Consumers are increasingly relying on their mobile devices for shopping

A study by Chadwick Martin Bailey found that more than half of smartphone owners use their device while shopping, making it ever more important for luxury retailers and brands to incorporate mobile into the in-store experience.