![Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike](https://cache.luxurydaily.com/wp-content/uploads/2021/07/jing-daily-070721-image-1.jpeg)
4 ways Western luxury brands can localize China retail
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments![Post-pandemic, retailers have replaced universal approaches with personalized experiences and customized products. These are the four best ways luxury brands can localize in China. Image courtesy of Nike](https://cache.luxurydaily.com/wp-content/uploads/2021/07/jing-daily-070721-image-1.jpeg)
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","iv":"f240a46bfdbbf8d434a247309f08a52b","s":"21b533d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