Michael Pellegrino oversees global business development for the common short code business at iconectiv
4 ways retailers can engage holiday shoppers via SMS
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"8d27ff471625e75fed445b2e83037f2a","s":"9363e9749f754383"}