Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce
4 tips to improve mobile commerce effectiveness
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"1f4cf9b4e7b5292f70fdb887532b4c00","s":"1b8d6dfc6226567e"}