Jessica Langdorf is vice president of the digital interactions lab at TouchCommerce
4 tips to improve mobile commerce effectiveness
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"dba4e7ebacb9ec3be51f07610067debf","s":"f5d41c401ee0b7e2"}