Return customers are crucial in all luxury markets but especially in China. Here, Jing Daily looks at effective strategies for attracting them back. Image courtesy of Burberry
4 strategies for attracting repeat customers in China
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No 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","iv":"020b3b1506b372c88d7c5b2904850950","s":"29aa2b7911880deb"}