![Photo courtesy of Bloomingdale's](https://cache.luxurydaily.com/wp-content/uploads/2015/07/Bloomingdales-online-shopping-ecommerce-185.jpg)
Retailers frequently focus on logistical concerns when expanding their ecommerce availability to a new market, but they should also be focused on tailoring their online shopping experience to the local preferences of consumers, according to a new report by Pitney Bowes.