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3 ways to reframe luxury brand touch points
Posted By
a Luxury Daily columnist
On
October 16, 2018 @ 2:00 am
In Columns,Editor's Choice,Featured,Industry sectors,Marketing,Opinion |
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Piers Fawkes is founder/president of PSFK
By
Piers Fawkes
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","iv":"f3863acb2e0ad3f8db291e6e3b4d4536","s":"11245252e582b544"}