3 ways to approach mobile measurement
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1c5c9aad0c5acc49aadd3946feb569ad","s":"18692c756ee3e9bb"}