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3 ways foreign luxury brands can tap into China’s guochao trend

International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo International luxury brands are shying away from guochao because of fear of repercussions, yet it represents lucrative potential. Image credit: Li-Ning's Weibo

 

By Arnold Ma